This a commercial for the brand Converse.
This commercial uses Chuck Taylor All Stars which are converse shoes to recreate classic pixel games. It is 4m high, 5m wide and consists of 480 shoes. To create the color switching of the pixels the shoes that where used were have black and half red. This canvas was created to be a recreation of the game seen at 0:07, the pixels were recreated as shoes and was rotated each time to change the color of the pixels.
What I find interesting about this is that the recreation of the games is very alike. Also I would never have expected shoes could be used to create a real life arcade game. Shoes are seen as protection for our feet or even a decoration for our feet, it is rare to see a game using shoes. Not only are the shoes interesting but how a 2-d pixel game is create to become 3-d. Now a days, more and more games are in virtual 3-d, however this plays with real life 3-d shapes instead of virtual but still uses a 2-d plane to look at.
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