Friday, March 4, 2011

『the TV show』

『the TV show』

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I find this video interesting because it is visually attractive and it shows a repetition of events but changes it each time.

What is interesting about this video is that though each scene does not seem to relate with each other Sugimoto Kousuke uses a simple screen in each scene to show the last scene within the scene.The audience gets to see how each scene is part of what society sees on television (0:13). Later it shows a chaos of events when all the broadcasts from the television collide i.e: The commercial in 1:03, a women in a swimsuit drinking as she advertises the drink. As you watch carefully at the same scene 1:38,2:38. The scene changes each time as time passes.

Sugimoto Kousuke possible wanted to show how society watches all these shows on television and how no one actually thinks about what is going on. Mindless things go into your mind as you watch television.

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